Milan 2009 – 100 % reincarnated!

As in previous years environmental design took centre stage. However, this year brands talked less about ecology as a trend but rather as the norm for furniture design and production. Notable mentions include ‘Elephant Skin’ promoted on the Ingo Maurer stand under the slogan ‘If you believe recycling is the future, you are living in the past’. This new design initiative seeks to address all the used material that cannot be recycled because it is either too inconsistent or dirty - behold the Reincarnated Stool and Table, made from 100% baked used plastic.



Environmental design wasn’t limited to the northern European manufacturers either. Italian design house Danese Milano launched a series of recyclable products finished with environmentally friendly paint and colours by Ilva – continuing Danese’s legacy for iconic design, but now with responsible manufacturing.


Other brands showcasing great environmentally sound designs included Zeitraum (Germany) and Buzzispace (Belgium). Please see our other Milan blog entries for more information.

The highlight for anyone interested in Green Design was the Interni Design Energies at the Universita Degli Studi di Milano. Filling the massive courtyard and much of the interior was the best in new thinking around green design. Our pick of the bunch were – Marc Sadler’s Hot-Pot and Luca Trazzi’s T-Energy.






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