White is the new white

Last year we told you white is the new black, and this year we have been proved right, so that makes white the new white.

Perhaps it was a sense of new beginnings following the uncertainty of the last couple of years, or perhaps it was budget constraints but pure white was everywhere this year. Accented in the main with black and grey, it did feel a little like walking through a Charlie Chaplin film. When colour was used, it was strong and bright and used sparingly.

If you don’t believe us, take a look at the evidence……


With few exceptions, Porro presented an almost entirely white stand. Shadow Light and Balancing Boxes both by Front (and previewed by us back in January) took centre stage along side Jade lounge chair and Shahan low table by Christophe Pillet (above).


Pixel Rug by Cristian Zuzunaga for Nanimarquina (above).

Moroso, normally a riot of colour and fun, tempered their palette and set their designs against an intricate stand design made entirely of polystyrene.

See also MDF Italia, e15 and Zanotta (below).