#YoungSweden at designjunction

London Design Festival came, saw, conquered and has already left the building. The 10th anniversary of the LDF also marked the 2nd outing for designjunction.

Moving to a new venue, the former Royal Mail sorting office on New Oxford Street, designjunction has mushroomed from its initial incarnation in 2011. Visitors and exhibitors alike were staggered both by the scale of the building and just how quickly designjunction has grown. Featuring top quality pop up shops, flash factories, temporary bars and restaurants as well as a high standard of trade exhibitors, we presented Young Sweden and were delighted to be involved.

Focusing on young designers like Jonas WagellForm Us With Love and Joel Karlsson working with older, established brands like Mitab, Ӧrsjӧ and Trӓullit, Young Sweden was an opportunity to showcase the design talent coming from Sweden. It also served to highlight the bonds between some of our differing brands. Note Design Studio are a design collective we’ve mentioned before. Back in February, a prototype of their Boet stool featured in the Work in Progress show curated by Jonas Wagell.

Now, it is being produced by Mitab and we took great pride in launching it at designjunction.

Available in 2 heights, the contrast between the rounded cork seat and the smooth metal frame drew many admiring glances. This is the first collaboration between Note and Mitab, but probably won’t be the last. In February they will design the Greenhouse area of the Stockholm Furniture Fair and they just may have another product launching with one of our brands, but sssssh….it’s top secret for now.

We also showed the Trӓullit Dekor acoustic hexagons by Form Us With Love for the first time in the UK. In just over 4 hours and using 300+ hexagons, our lovely intern Liz created a real showstopper. People gravitated towards the installation and couldn’t help but touch it.

Daniel Svahn’s Quiet Riot screens were also a UK first, and complimented Jonas Wagell’s Montmartre Bar series.

While Jonas Bohlin may not be the youngest designer featured on the stand, we feel his Kvist is a young design, and as he has had a prominent role ineducating the next generation of designers, he is more than deserving of his place. 

The rough copper of Kvist, the warm cork of Boet and the woodwool of Trӓullit made for a very tactile stand and visitors couldn’t resist running their hands over them.